{"id":9219,"date":"2026-04-15T19:53:13","date_gmt":"2026-04-15T12:53:13","guid":{"rendered":"https:\/\/prekmarket.com\/?post_type=product&#038;p=9219"},"modified":"2026-07-01T06:47:05","modified_gmt":"2026-06-30T23:47:05","slug":"blue-ocean-strategy-by-w-chan-kim-renee-mauborgne","status":"publish","type":"product","link":"https:\/\/prekmarket.com\/kh\/product\/blue-ocean-strategy-by-w-chan-kim-renee-mauborgne\/","title":{"rendered":"Blue Ocean Strategy by W. Chan Kim &#038; Ren\u00e9e Mauborgne"},"content":{"rendered":"<p>Blue Ocean Strategy challenges traditional competition-based thinking. Instead of fighting rivals in crowded markets (\u201cred oceans\u201d), the authors show how businesses can create uncontested market space where competition becomes irrelevant.<\/p>\n<p>Using real-world case studies, the book explains how innovation, value creation, and strategic differentiation lead to sustainable growth. It provides clear frameworks to help organizations break away from price wars and saturated industries.<\/p>\n<p>This book is essential for entrepreneurs, executives, and innovators who want to think differently and build long-term competitive advantage.<\/p>","protected":false},"excerpt":{"rendered":"<p>Create new demand, escape competition, and grow strategically.<br \/>\n<b>Note:<\/b> The book is covered with plastic.<\/p>","protected":false},"featured_media":9220,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[417,418],"product_tag":[919],"class_list":["post-9219","product","type-product","status-publish","has-post-thumbnail","product_cat-books","product_cat-business","product_tag-books","first","instock","shipping-taxable","purchasable","product-type-simple"],"pure_taxonomies":{"product_cat":[{"term_id":417,"name":"Books","slug":"books","term_group":0,"term_taxonomy_id":417,"taxonomy":"product_cat","description":"","parent":0,"count":175,"filter":"raw","image":""},{"term_id":418,"name":"Business","slug":"business","term_group":0,"term_taxonomy_id":418,"taxonomy":"product_cat","description":"","parent":417,"count":33,"filter":"raw","image":""}],"product_tag":[{"term_id":919,"name":"books","slug":"books","term_group":0,"term_taxonomy_id":919,"taxonomy":"product_tag","description":"","parent":0,"count":51,"filter":"raw","image":""}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Blue Ocean Strategy by W. Chan Kim &amp; Ren\u00e9e Mauborgne - Prek Market<\/title>\n<meta name=\"description\" content=\"Learn how to create uncontested market space and grow without competition with Blue Ocean Strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prekmarket.com\/kh\/product\/blue-ocean-strategy-by-w-chan-kim-renee-mauborgne\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blue Ocean Strategy by W. Chan Kim &amp; Ren\u00e9e Mauborgne - Prek Market\" \/>\n<meta property=\"og:description\" content=\"Learn how to create uncontested market space and grow without competition with Blue Ocean Strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/prekmarket.com\/kh\/product\/blue-ocean-strategy-by-w-chan-kim-renee-mauborgne\/\" \/>\n<meta property=\"og:site_name\" content=\"Prek Market\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-30T23:47:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/prekmarket.com\/wp-content\/uploads\/2026\/04\/1.-Blue-Ocean-Strategy-2.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 \u1793\u17b6\u1791\u17b8\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/prekmarket.com\\\/product\\\/blue-ocean-strategy-by-w-chan-kim-renee-mauborgne\\\/\",\"url\":\"https:\\\/\\\/prekmarket.com\\\/product\\\/blue-ocean-strategy-by-w-chan-kim-renee-mauborgne\\\/\",\"name\":\"Blue Ocean Strategy by W. Chan Kim & Ren\u00e9e Mauborgne - Prek Market\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/prekmarket.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/prekmarket.com\\\/product\\\/blue-ocean-strategy-by-w-chan-kim-renee-mauborgne\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/prekmarket.com\\\/product\\\/blue-ocean-strategy-by-w-chan-kim-renee-mauborgne\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/prekmarket.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/1.-Blue-Ocean-Strategy-2.webp\",\"datePublished\":\"2026-04-15T12:53:13+00:00\",\"dateModified\":\"2026-06-30T23:47:05+00:00\",\"description\":\"Learn how to create uncontested market space and grow without competition with Blue Ocean Strategy.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/prekmarket.com\\\/product\\\/blue-ocean-strategy-by-w-chan-kim-renee-mauborgne\\\/#breadcrumb\"},\"inLanguage\":\"km\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/prekmarket.com\\\/product\\\/blue-ocean-strategy-by-w-chan-kim-renee-mauborgne\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"km\",\"@id\":\"https:\\\/\\\/prekmarket.com\\\/product\\\/blue-ocean-strategy-by-w-chan-kim-renee-mauborgne\\\/#primaryimage\",\"url\":\"https:\\\/\\\/prekmarket.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/1.-Blue-Ocean-Strategy-2.webp\",\"contentUrl\":\"https:\\\/\\\/prekmarket.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/1.-Blue-Ocean-Strategy-2.webp\",\"width\":1000,\"height\":1000},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/prekmarket.com\\\/product\\\/blue-ocean-strategy-by-w-chan-kim-renee-mauborgne\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/prekmarket.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Shop\",\"item\":\"https:\\\/\\\/prekmarket.com\\\/shop\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Blue Ocean Strategy by W. Chan Kim &#038; Ren\u00e9e Mauborgne\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/prekmarket.com\\\/#website\",\"url\":\"https:\\\/\\\/prekmarket.com\\\/\",\"name\":\"Prek Market\",\"description\":\"Your Community Marketplace\",\"publisher\":{\"@id\":\"https:\\\/\\\/prekmarket.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/prekmarket.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"km\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/prekmarket.com\\\/#organization\",\"name\":\"Prek Market\",\"url\":\"https:\\\/\\\/prekmarket.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"km\",\"@id\":\"https:\\\/\\\/prekmarket.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/prekmarket.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Draft-Logo-4px.png\",\"contentUrl\":\"https:\\\/\\\/prekmarket.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Draft-Logo-4px.png\",\"width\":3920,\"height\":1744,\"caption\":\"Prek Market\"},\"image\":{\"@id\":\"https:\\\/\\\/prekmarket.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Blue Ocean Strategy by W. Chan Kim & Ren\u00e9e Mauborgne - Prek Market","description":"Learn how to create uncontested market space and grow without competition with Blue Ocean Strategy.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/prekmarket.com\/kh\/product\/blue-ocean-strategy-by-w-chan-kim-renee-mauborgne\/","og_locale":"en_US","og_type":"article","og_title":"Blue Ocean Strategy by W. Chan Kim & Ren\u00e9e Mauborgne - Prek Market","og_description":"Learn how to create uncontested market space and grow without competition with Blue Ocean Strategy.","og_url":"https:\/\/prekmarket.com\/kh\/product\/blue-ocean-strategy-by-w-chan-kim-renee-mauborgne\/","og_site_name":"Prek Market","article_modified_time":"2026-06-30T23:47:05+00:00","og_image":[{"width":1000,"height":1000,"url":"https:\/\/prekmarket.com\/wp-content\/uploads\/2026\/04\/1.-Blue-Ocean-Strategy-2.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 \u1793\u17b6\u1791\u17b8"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/prekmarket.com\/product\/blue-ocean-strategy-by-w-chan-kim-renee-mauborgne\/","url":"https:\/\/prekmarket.com\/product\/blue-ocean-strategy-by-w-chan-kim-renee-mauborgne\/","name":"Blue Ocean Strategy by W. Chan Kim & Ren\u00e9e Mauborgne - Prek Market","isPartOf":{"@id":"https:\/\/prekmarket.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/prekmarket.com\/product\/blue-ocean-strategy-by-w-chan-kim-renee-mauborgne\/#primaryimage"},"image":{"@id":"https:\/\/prekmarket.com\/product\/blue-ocean-strategy-by-w-chan-kim-renee-mauborgne\/#primaryimage"},"thumbnailUrl":"https:\/\/prekmarket.com\/wp-content\/uploads\/2026\/04\/1.-Blue-Ocean-Strategy-2.webp","datePublished":"2026-04-15T12:53:13+00:00","dateModified":"2026-06-30T23:47:05+00:00","description":"Learn how to create uncontested market space and grow without competition with Blue Ocean Strategy.","breadcrumb":{"@id":"https:\/\/prekmarket.com\/product\/blue-ocean-strategy-by-w-chan-kim-renee-mauborgne\/#breadcrumb"},"inLanguage":"km","potentialAction":[{"@type":"ReadAction","target":["https:\/\/prekmarket.com\/product\/blue-ocean-strategy-by-w-chan-kim-renee-mauborgne\/"]}]},{"@type":"ImageObject","inLanguage":"km","@id":"https:\/\/prekmarket.com\/product\/blue-ocean-strategy-by-w-chan-kim-renee-mauborgne\/#primaryimage","url":"https:\/\/prekmarket.com\/wp-content\/uploads\/2026\/04\/1.-Blue-Ocean-Strategy-2.webp","contentUrl":"https:\/\/prekmarket.com\/wp-content\/uploads\/2026\/04\/1.-Blue-Ocean-Strategy-2.webp","width":1000,"height":1000},{"@type":"BreadcrumbList","@id":"https:\/\/prekmarket.com\/product\/blue-ocean-strategy-by-w-chan-kim-renee-mauborgne\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/prekmarket.com\/"},{"@type":"ListItem","position":2,"name":"Shop","item":"https:\/\/prekmarket.com\/shop\/"},{"@type":"ListItem","position":3,"name":"Blue Ocean Strategy by W. Chan Kim &#038; Ren\u00e9e Mauborgne"}]},{"@type":"WebSite","@id":"https:\/\/prekmarket.com\/#website","url":"https:\/\/prekmarket.com\/","name":"Prek Market","description":"Your Community Marketplace","publisher":{"@id":"https:\/\/prekmarket.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/prekmarket.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"km"},{"@type":"Organization","@id":"https:\/\/prekmarket.com\/#organization","name":"Prek Market","url":"https:\/\/prekmarket.com\/","logo":{"@type":"ImageObject","inLanguage":"km","@id":"https:\/\/prekmarket.com\/#\/schema\/logo\/image\/","url":"https:\/\/prekmarket.com\/wp-content\/uploads\/2024\/06\/Draft-Logo-4px.png","contentUrl":"https:\/\/prekmarket.com\/wp-content\/uploads\/2024\/06\/Draft-Logo-4px.png","width":3920,"height":1744,"caption":"Prek Market"},"image":{"@id":"https:\/\/prekmarket.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/prekmarket.com\/kh\/wp-json\/wp\/v2\/product\/9219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prekmarket.com\/kh\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/prekmarket.com\/kh\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/prekmarket.com\/kh\/wp-json\/wp\/v2\/comments?post=9219"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prekmarket.com\/kh\/wp-json\/wp\/v2\/media\/9220"}],"wp:attachment":[{"href":"https:\/\/prekmarket.com\/kh\/wp-json\/wp\/v2\/media?parent=9219"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/prekmarket.com\/kh\/wp-json\/wp\/v2\/product_brand?post=9219"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/prekmarket.com\/kh\/wp-json\/wp\/v2\/product_cat?post=9219"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/prekmarket.com\/kh\/wp-json\/wp\/v2\/product_tag?post=9219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}